Samsung Electronics has introduced new eco-friendly packaging across its Lifestyle TV product portfolio, and it's a stylish, cool alternative to its old packaging. Although the firm's goal is to reduce its environmental footprint, the new elegant multi-purpose packaging is bound to also prove popular with style-conscious consumers.
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“Consumers are more likely to purchase from a brand that shares similar fundamentals and values as they do, and with our eco-packaging, we believe that we can provide our customers with a new experience that considers the environment as an important way to express themselves,” said Kangwook Chun, Executive Vice President and Head of Product Strategy Team of Visual Display Business at Samsung Electronics.
Samsung’s novel packaging is made from eco-friendly corrugated cardboard. It will be applied to The Serif, The Frame, and The Sero and has been designed to allow customers to either recycle or upcycle the cardboard.
How does it work? Simple, the packaging boxes now come with a dot matrix design on each of their sides. Consumers can cut along those lines to create box parts that can easily be assembled into various other items, such as "small end tables or houses for pets."
If that sounds a little tricky, it should be noted that the packaging also comes with a manual to guide customers on how to make household items out of the packaging boxes. The manual can be seen by scanning the QR code on the box.
"Owners of The Serif who tend to put shelves and furniture around the TV can build cat houses, magazine racks and even shelves from the cardboard boxes to store household items and electronic devices, including the remote control," reads a press release by Samsung.
That's not all, however. Samsung, in collaboration with British lifestyle magazine Dezeen, is holding a global design competition where people can send in their innovative ideas on how to use Samsung's packaging boxes. The most unique and practical designs to come out of the competition will be featured in Samsung's manual. The competition begins on April 6.
* The packaging may not be the same as the images provided here.
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